Why does a mutual society offer you the best funeral cover?

There’s no denying it. You only have to look online to see that there is a multitude of funeral insurance providers in South Africa, from big banks to smaller operators. While we agree that each company has its own culture, they are for the greater part professional and provide empathy as well as understanding in hours of need.

Unfortunately, though, because the industry is driven by profits, there are also many dishonest service providers. It’s a sad state of affairs that their unethical business practices can create a negative image for the funeral service industry.

As a result, reputable funeral service providers are also treated with suspicion, which is undeserved.

This is why you must find the best funeral cover when ensuring that your loved one receives a dignified farewell. One of the best ways you can do this is by joining a funeral service mutual society.

Let’s first understand the nature of a mutual society.

Think of a mutual society as belonging to a family and, in a family, people share.

A mutual society is no different.

It’s an organisation owned by you and its other members. The society’s profits are reinvested in the group to help improve services, and it is given back to its policyholders. This is unlike traditional companies with external shareholders who expect or demand dividends.

AVBOB is the largest mutual assurance society in Africa.

We have a proud history, one which has provided solace to grieving survivors for over 100 years. We were founded on the principles of working together with a mutual aim: to fund dignified funerals of loved ones who died from the Spanish Flu. Yet, unfortunately, a century later, the world has come full circle, and now the COVID pandemic, and almost certainly its third wave, threatens us all.

That’s why it’s so important that you trust your insurance provider to offer you the best funeral cover. We are pleased to say that more people trust us to give their loved ones a fitting send-off than any other organisation. That’s why we have over 2.3 million policyholders, and some 7 million lives insured.

Does AVBOB supply the full services range that other reputable insurers do?

You also need to be certain that a mutual society offers everything you need to say goodbye to loved ones. AVBOB offers the reassurance that during this difficult time, everything will be taken care of.

We offer a comprehensive range of funeral insurance policies, funeral services conducted by a nationwide network of professionally-run funeral parlours, as well as high-quality coffins, wreaths, and funeral ware.

Does belonging to a mutual society come with safeguards for your money?

We understand that, when people need our services, they are going through a difficult time in their lives. They are traumatised, emotional, and feel vulnerable. That’s why you need somebody you can rely on, who can give you peace of mind and, most importantly, deliver on their promises.

AVBOB offers this reassurance. It’s why we are recognised by all the industry regulators, including being an authorised financial services provider, a member of the Association for Savings and Investment South Africa, and a member of the National Funeral Directors Association.

And, when it comes to the funerals themselves, we pride ourselves on delivering the same service standards as we do financially, to ensure you and your departed loved ones are not let down.

Your contributions are in safe and trusted hands.

We know we carry responsibility and duty of care to make sure our members’ funds are protected. Our expert investment managers ensure the security, and growth of your funds, by investing wisely, both locally and internationally.

That’s why we’re in the position to give money back to our members. Over and above annual bonuses, AVBOB has, over the past nine years, given back R8 billion in special bonuses.

And to show how well we look after our members’ contributions, these bonuses have increased vastly over the years.

Free funeral benefits when you need them most.

We also offer many free funeral benefits to our members in their hour of need. And, since 80% of our members are from previously disadvantaged communities, it’s given to the people who need it most.

Our free benefits include:

  • A basic funeral (burial or cremation) valued at R12,000. This includes the funeral arrangements, a specified coffin, and hearse.
  • An immediate cash payment worth R2,500 for initial expenses.
  • Free transport of the deceased in South Africa, when the funeral is conducted by AVBOB Funeral Service.
We’re a family. And families take care of each other.

As a mutual society, we know that it is our duty to help our members and indeed South Africa as a whole. We do so by creating and driving many community initiatives, particularly aimed at the youth, who are the future of our country:

  • We run the AVBOB Schools Infrastructure project. This includes an investment of R150 million to renovate, refurbish and upgrade schools across South Africa. Some of our initiatives include improving toilet facilities and giving children access to books, and knowledge, through specially-designed container libraries.
  • We sponsor several sporting events and cultural programmes.
  • We offer financial and material help in times of natural disasters.
The best funeral cover is given by people who care.

We believe it’s clear. No other funeral provider has such a compassionate philosophy. That’s just one of the reasons why we say that we offer some of the best funeral covers.

It’s our way of helping our members say goodbye to their loved ones, and to help build a better tomorrow, not only for our policyholders but for our entire country.

AVBOB. We’re here for you.



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